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In this blog, I will discuss effective User Interface design for Social Media platforms. I'll shine the light on sites that should be admired for doing it well and say, "thanks for playing" to the others. Beneath the surface of creating a "community that clicks", I also love talking about Internet marketing, online trust & user reputation, as well as the economics of contribution.
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Archived Posts from October 2007

New YouTube (Beta) Simplifies the User Experience

10/18/2007 | posted by
Myles Bristowe
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myles

If you’ve ever been to a Red Sox game in Fenway park, you are very likely to hear the fans chanting, “Yankees Suck” at some point during the game. It often doesn’t matter if we’re playing against the Twins, the Jays, the Rays or the NY Chokers themselves, you have a very good chance of hearing this unofficial Beantown mantra.

So, upon seeing the Yankees die in the first round again, I was quite inspired to write (and record) a song.  After getting positive feedback from friends and a few local radio stations, I decided to post it up on YouTube and share it with other Sox fans.



After my video was up and running the votes and comments started to trickle in. That’s when I noticed a link that says, “Try out the NEW (beta) version of this page!”

…click.  Oh okay!

The first change is to the video details and a greater emphasis on the author who created and posted the video.  In the old version, it has a button that says “subscribe”. The problem is that it’s difficult to see what you are actually subscribing to, so they fixed this bad UI, by putting the user’s name again in tiny print under the button. In the new Beta version, the authors name is much larger and the subscribe buttons are both in a separate box which allows the user to see who they are subscribing to.



In the old version they had a 3-tab section for containing “Related videos”, “More from this User” and “Playlists”. In the new version, they are stacked on top of each other.  I found this to be more effective because the user can see everything at once or they could expand or collapse them quite easily.

Another change is a 2nd column on the far right of the screen that offers yet another list of promoted videos, which made the old design look cluttered and messy. The new beta version is cleaner because the promoted videos are at the bottom of the stack and the user can see them pretty easily… especially if there is a string of several comments to scroll through.

Lastly, the rating aspect under the main video has been simplified with larger icons in the new beta design, which leaves more room for the embed code.  I like that they have moved the embed code to this location. Before it used to be under the author’s name which didn’t make sense to me.



In the new Design, you will find the following benefits:
-    Everything pertaining to the user  (subscribe, bio, edit features) is all in one place.
-    Everything for the video is under the video (share, favorite, ratings and embed code)
-    Cleaner overall, does not require as many tiny-font helper text

Good job YouTube (powered by Google)


 

 
 
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2 Comments
1. By
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astrout on 10/19/2007
Myles -- as a fan of YouTube, I really enjoyed your post. As much as I liked YT's functionality and easy "cut and paste code", I always found the interface a little clunky. It looks like their new beta is much more ergonomic and user friendly. You've now inspired me to go in and start posting some new videos. Thanks!
2. By
Myles Bristowe
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myles on 10/19/2007
Hey listen. If you need a sound track for your new videos... I... ...no seriously you should ask someone else. : )
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Myles Bristowe
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Member since:8/31/2007
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Myles Bristowe
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