Steve Baker is a senior writer for both Businessweek and well-known "business meets technology" blog, Blogspotting. He's been a jounalist for over 20 years and is just about to publish his first book titled, The Numerati.

During our conversation, Steve and I cover a number of subjects including the difference between writing for an established, heavily edited, magazine like Businessweek vs. the blogspotting blog, the focus of his new book (how companies and the government is tapping into the power of our personal and private meta data) and how smart companies are using social media today.  Blogspotting