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rdsmith
Posts:3
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| 10/28/2007 5:07 PM |
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I am the CTO for all Army Simulation and Training. The Army is a huge We organization. From the outside it would appear that the military is completely autocratic and salutes a single command structure. From the inside it is much more complicated than that. The US government, including the military, has evolved over a couple of centuries into a form that balances control, performance, teamwork, and innovation. Each part of the organization has a different balance of these characteristics (and others I have not included).
Most recently I noticed an article in Fortune magazine that stated that the largest community in Facebook is the US Army with 43,000 members. This was followed closely by the Navy, Air Force, and IBM. I thought it extremely interesting that I could be part of a huge cross-section of the Army by joining Facebook. Those 43,000 people would cut across all of the boundaries that I sometimes face inside of the Army. Potentially this is a huge back-door network for working within our own organizations. But, just like informal networks that have always existed in organizations - like the softball team, golfing group, and United Way fundraisers - the Facebook network cannot be used primarily to bypass the official organization. It must be exercised with care in order to avoid being shutdown by the official organization.
Perhaps these Facebook communities could be called the "Arm-we" or the "Militar-we"?
I am still wrestling with the question of whether the Facebook community could fit into my own working relationships, or whether my organization could use it to better serve the Army. Perhaps this community can help me figure that our. |
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