|
|
|
| You are not authorized to post a reply. |
|
MOMAROMA
Posts:1
 |
| 01/16/2008 1:44 PM |
 Alert
|
The NET is ripe with hints to save money, tips to save time and countless ways to navigate the grocer's landscape.
But what I am really interested in...Is NOT what I can do to enhance my grocery experience, but rather, what I care about is how can a grocer meet my needs; my working woman needs, my health conscious needs, my limited time needs.
Stop and consider how many times you have thought..."if only" or "why don't they" when you are grocery shopping.
I am wondering what a grocer could do for you...you the body building beefcake, you the romantic gourmet, you with two jobs, you with a new divorce and three kids every Wednesday after work, you the nocturnal nite-owl, you the environmentalist AND vegetarian, you with no kids, you with four adolescent boys, what would make the shopping experience more pleasing, or just more efficient for you?
Relate a bit about who you are to what you want...
For example:
Avid female sportsnut seeks mounted tv's broadcasting Sports Sports, All Sports, All the time.
Quiet male churchmouse would prefer no background music contributing to noise level.
Mad scientist couple would like to have choice of any single magazine that we want: we order issue of interest from your extensive, online list and you have it for us when we come to store on Saturday. |
|
|
|
|
astrout
Posts:21
|
| 01/16/2008 3:57 PM |
Alert
|
| MOMAROMA - I think what you are getting at i.e. What can the grocer do to know "me" better and meet "my" needs is at the essence of what we are discussing in aggregate in the We Are Smarter book and on the site. Companies need to stop pushing information at us -- usually messages based on limited customer input -- and start listening and co-creating with us. I'll be interested to hear what others have to say and which examples they can provide... |
|
|
|
|
suzanneb
Posts:1
|
| 03/16/2008 7:25 AM |
Alert
|
| I think that some stores have tried to "introduce us to new ideas for entertaining" by featuring a table at the end of an isle with a nice women asking if we would like to try a sample of the "whatever -deep fried, frozen- preserved-to-the-max" chicken nugget delight. However, to your point, if they really wanted to customize our experience, or at the least, support one interest group event per week, they could certainly find strategic ways to capitalize on helping us to enhance our creativity, reduce sodium or fat in recipes, or share popular recipes that include seasonal vegetables that freeze well so they can be made in large batches, put into the freezer, and enjoyed all season. At least there, we may opt to buy 3 times more of that recipe. Time saving tips, health tips, info. about the benefits of organic food, and what organic really means to us, and where it matters the most, if shared with customers, is they type of information that will help people to feel more confident and as a result, try new things. What are we learning from the lack of transparency here? Why DONT they want to get out there iin the isles and have a Heart to Heart (no pun intended) about what our choices really are and how to make the most of our trip? They could easily offer small botles of their own brand of purified water, and hand out flyers informing on the benefits of drinking 8 a day, and/or possibly sampling a vita-mixed combo smoothie with about 4 different fruits in it so that we would have a nutritious snack, learn tasty ways to get those 5 (or is it 7 now) a day into us, and who knows, maybe they co-brand with vitamixer and sell us one of those $350 machines as well. Bottom line is that business should enhance the well-being of others, and of course, your own business as well, but I'm all about the win-win. If they can hook me up with a healthy idea for dessert, wet my whistle with some reverse osmosis H2O and perhaps provide a go-to staff member to explain what the different organic bins contain with nifty recipes on index cards to take home, them I'm all for buying the case of water and joining their culture of wellness. After all, people don't care how much you know, until they know how much you care. Cliche' I realize that, but it is true. That's it. We should be able to go to the grocery store, have a llittle snack, learn a little kitchen trick, socialize with our frozen food neighbor for a moment during a food demonstration, and receive the right amount of knowledge transfer to basically be a certified celebrity rock star by the time dinner is on the table at 6pm. |
|
|
|
|
|
|
|
|
|
|
|